Different categories. The same discipline.
Our team has built and run marketing across regulated, high-consideration and high-velocity categories. The audiences and rules change. The discipline of finding the real problem before prescribing the plan does not.
01 Pharma + Healthcare
02 Retail + Commerce
03 Automotive
04 Financial Services
05 Nonprofit + Mission-Driven
Industry Expertise Informed by a Disciplined Systems Approach
Long, considered decisions
Multiple decision makers and influencers
Compliance, legal or brand-safety constraints
Fragmented data and measurement
Local, regional and national investment working at once
Pressure to connect marketing to a real business outcome
This is where our experience runs deepest.
Patient and HCP audiences, rare and specialty populations, regulated review, specialized media ecosystems and long paths to action. We understand the difference between adding channels and building an experience that works across them.
Experience includes: Patient marketing, HCP marketing, NPI-based activation, rare + specialty, oncology, patient journey, publisher partnerships, omnichannel orchestration and measurement.
The calendar moves fast. The margin still matters.
Retail can make it easy to spend more around the moments everyone already expects. We focus on what the investment is adding, not just whether the calendar was covered.
Experience includes: retail media networks, shopper + commerce media, seasonal planning, paid search + shopping, paid social, loyalty + lifecycle, store + local and incrementality testing.
National brand. Local outcome. One shopper.
Automotive asks national, regional and dealer-level marketing to work together across a journey measured in months. We look at how those layers reinforce each other instead of competing for the same person.
Experience includes: Tier 1 / 2 / 3 coordination, dealer + local media, shopper journey, third-party marketplaces, lead quality, search + programmatic and attribution to sale.
Trust changes the way acquisition works.
Financial decisions are considered, compared and reviewed by the customer and by compliance. The operating model has to support both discipline and learning.
Experience includes: acquisition marketing, compliance-aware creative, audience + segment strategy, paid search, lifecycle + retention, funnel measurement and marketing technology.
Every dollar has more than one job.
Mission-driven organizations face many of the same strategic, operating and technology challenges as larger organizations with fewer resources to absorb them. This is also where Rubato wants to contribute beyond the engagement.
Experience includes: donor acquisition, awareness + advocacy, grant-funded media, volunteer recruitment, content + storytelling, low-cost measurement and capability building.
The brief may say awareness. The problem may be somewhere else.
An awareness problem?
A consideration problem?
An education problem?
A search problem?
A referral problem?
An access problem?
A message problem?
A journey problem?
A media problem?
That’s where Second Tempo begins, in every category we work in.